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Term: Harmless Hair Dye Company

Started in 1907 by French Chemist Eugene Schueller and based upon Schueller's discovery of p-phenyldiamine that allowed consumers to safely dye their hair color. The Harmless Hair Dye Company ultimately became L'Oreal.

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Daily Hair Tip

In the past hair color for men was specifically designed to cover grey. For the 21st Century men want to use color for all sorts of reason, just like women do.

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